ASN Bank Flagshipstore Utrecht

A sustainable floor for the flagship store of tomorrow

In the heart of Utrecht, ASN Bank opened its very first flagship store: a new meeting place where financial health, inspiration and sustainability come together.

In the floors, expired ASN bank cards were given a second life. . The old bank cards were processed into granulate and then applied in The Good Floor. A material stream that would normally be discarded thus becomes a visible part of the new interior.

Together with Day Creative Business Partners, we developed a flooring concept in which appearance, circularity and intensive daily use come together. The recycled plastic granulates give the floor a distinctive character and turn waste back into a valuable raw material.

The result is a strong, seamless and future-proof floor that becomes part of the flagship store’s overall brand experience.

From waste to value
With this flagship store, ASN Bank shows how sustainability can also become a physical part of an environment. Exactly what The Good Floor stands for: giving materials new value and making circularity visible in the interior.

Klant: ASN Bank
Architect: DAY Creative Business Partners
Oppervlak: 385 m²
Concept: Custom Recycled Terrazzo (open)
Toepassing: Flagshipstore / Retail
Materiaal: Recycled plastic granulate